PT Shubra International Group’s publicly listed product portfolio is broader than a single charcoal shape.

Its product listings include charcoal cubes, coconut briquette charcoal, 100% coconut charcoal briquettes, and hexagon hardwood sawdust charcoal for BBQ.

Different charcoal formats serve different customer requirements. Cube briquettes are commonly associated with hookah and shisha applications, while other forms can be developed for different uses.

This gives the company an opportunity to work with buyers whose requirements are not identical.

For an international importer, this flexibility can be important. A distributor may need one product for a premium shisha brand while another customer may require a different specification for a separate market.